September 15, 2022
While the U.S. climate bill seeks to boost residential solar system installations, solar companies will continue to face challenges reaching eligible consumers
Boston, MA – As the U.S. climate bill aims to change how Americans power their homes, residential solar installers continue to face unique challenges despite growing consumer demand. According to Colossus, a company that delivers quality solar leads to businesses across the nation, solar companies face unique challenges when trying to reach potential customers.
“Despite tremendous interest in renewables, less than 4% of eligible households are powered by solar,” said Heather Griffin, Colossus Co-CEO & President. “Consumers just aren’t actively seeking out residential solar, which presents a unique challenge for solar companies. Solar customers must also conform to eligibility criteria including good credit, standards that must be met on the homeowner’s roof, etc., which leaves you with a very narrow pool of consumers who can seriously consider purchasing solar. This results in fierce competition for a very narrow audience, often resulting in eligible prospects feeling burned out on door knockers, cold calls, and traditional high-volume marketing tactics.”
Colossus offers the following tips for solar installers to effectively grow their solar sales:
Colossus provides sales solutions built for the solar industry and partners with solar companies around their unique needs. To learn more about growing your residential solar sales, visit Colossus.com. Also check out the upcoming webinar “Unlock the Full Potential of Your Solar Leads” on Sept 22, 2022.
Colossus is a technology company dedicated to helping businesses sell more solar. By matching residential solar providers with the right customers, Colossus helps solar companies grow their sales by delivering real-time solar inquiries. Top solar companies across the nation utilize the Colossus Marketplace to effectively fill their sales pipeline. Colossus drives results by partnering with solar sales teams to offer qualified solar leads and expert consultation to improve performance and help businesses close more solar sales.
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