October 7, 2022
With the biggest climate package in U.S. history set to boost consumer demand for rooftop solar, more homeowners will be interested in claiming tax credits and rebates to achieve energy efficiency and lower their energy bills. When marketing to consumers, solar installers will need to be aware of applicable state and federal telemarketing policies and regulations, even if they purchase solar leads from a trusted source.
Why is it important to document consent to contact online consumers?
In today’s competitive market, companies looking to grow residential solar sales will need to not only be ready to take advantage of growing consumer demand, but also be prepared to have a proactive approach to making sure all their lead data is compliant. At the end of the day, if you’re the one reaching out to prospects by dialing data and it’s not compliant, you may be held responsible even if your vendor was at fault.
Complying with federal regulations such as the Telephone Consumer Protection Act (TCPA), which requires documented proof of consent prior to contacting consumers, can be complicated, with non-compliance resulting in costly litigation. TrustedForm protects companies from costly TCPA compliance violations by providing the highest standard of independent proof of consent available.
How do businesses avoid compliance violations?
Working with a marketing partner that follows permission-based lead acquisition models reduces fine risks and increases contact and conversion rates. Make sure you work with partners that provide critical documentation of consent to contact online consumers.
In addition to delivering quality solar leads to businesses across the nation, Colossus partners with ActiveProspect, a SaaS platform for consent-based marketing, to provide compliance solutions to companies in the residential solar industry.
ActiveProspect’s TrustedForm provides independent documentation of consent to contact leads acquired through online marketing. Colossus provides TrustedForm certification for every lead, meaning that solar installers will receive all the information necessary to document a prospect’s interaction with a web page or contact form.
Providing TrustedForm certified leads is one way we validate data and help ensure compliance in the solar space. Colossus is proud to partner with additional verification services including RealPhoneValidation, The Black List Alliance, and Jornaya to add multiple layers of quality control for our partners who can rest assured that the leads we provide are legitimate and consensual. To learn more about growing your residential solar sales, visit Colossus.com.
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